The Game Plan: How to Use March Madness Predictive Analytics in Marketing

The Game Plan: How to Use March Madness Predictive Analytics in Marketing

Now that it’s March, all eyes are on March Madness. The NCAA men’s basketball tournament – commonly known as March Madness is all set to get the ball rolling on the 13th of March 2018. There has never been never more interest in predictive analytics than around March Madness when fans are on the lookout […]

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