Market Basket Analysis: An Important Tool in any Retailers’ Arsenal

Market Basket Analysis: An Important Tool in any Retailers’ Arsenal

The current scenario in the retail industry is characterized by its highly customer-centric nature. Retailers are leaving no stone unturned to discover new ways of getting to know their customers better. Market basket analysis is one such tool that has caught the eye of several retail companies. The technique of identifying customer behavior, buying patterns, […]

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