3 Minute Primer: Why Marketing Mix Modeling Matters for B2B Brands

3 Minute Primer: Why Marketing Mix Modeling Matters for B2B Brands

The four P’s of the marketing mix modeling as we know it – Product, Price, Place, and Promotion are the driving forces behind every marketing strategy. Today it has been extended to include people, processes, and physical environment as well. Identifying the right marketing mix is quite a challenge and many B2B marketers face several [...]

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