Predictive Analytics in Marketing: Key to Drive Business Profitability in 2019

Predictive Analytics in Marketing: Key to Drive Business Profitability in 2019

What is Predictive Analytics? Predictive analytics is an approach that helps in predicting unknown future events. There are many techniques that are used in predictive analytics such as machine learning, data mining, data modeling, and artificial intelligence to examine current data and make future predictions. Also, it helps in finding patterns in both structured and [...]

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