BLOG

The Role of Big Data in Marketing

Jul 23, 2017

Organizations tend to avoid big data and analytics completely as they feel it is complex, time-consuming and over-hyped. However, in simple terms, big data refers to the large volumes of structured and unstructured data, gathered on a daily basis from a variety of sources and analyzed to derive actionable insights that help in making strategic decisions. It isn’t just data or information; big data entails the complexities of collating, storing, and analyzing huge data sets to gain actionable market insights that address the business challenges and build capabilities. Big data is a result of the digital evolution, widespread adoption, and popularity. Predictive analytics has the potential to unlock new growth opportunities to improve performance, drive innovation, and change the marketing landscape.

Contact us to know why big data and analytics play a crucial role in developing robust marketing strategies.

Importance of Big Data in Marketing

Traditionally, organizations leveraged unstructured information to analyze the market. However, this analysis didn’t quite reflect the changing trends and failed to offer a comprehensive view of the industry. Today, with big data analytics and data mining tools available, marketing function can leverage its benefits to make decisions based on the market and customer insights. Marketers have access to customer data via several touchpoints such as coupon redemption, point of sale, direct mail campaigns, online purchase data, browsing behavior, social media behavior, and mobile device usage patterns among others. By integrating marketing strategy with analytics, organizations can build customer engagement around the brand, devise customer retention strategies and improve customer loyalty; thereby, optimizing marketing strategies and performance to yield high return on investment.

To know more about big data analytics and its role in marketing, request a free brochure of our marketing analytics solutions.

Things to Keep in Mind to Ensure Big Data Success

Big data analytics holds the potential to devise strategies that support the organization’s marketing efforts, thereby enabling marketers to drive personalized and targeted campaigns that have a positive impact on its bottom line. The key to successfully integrating analytics within the organization’s business processes is to gather data and run analysis by automating the process to gain instant results. Marketers must keep the following things in mind to ensure success

  • Leveraging big data to gain deeper market and customer insights to devise specific strategies and actions that can drive business growth
  • Ensuring these insights are available and accessible to those who can act on it – store managers, sales executives, and the call center employees
  • Outlining the objectives and goals the organization intends to achieve through the analysis, thereby taking one step at a time and gradually achieving the intended outcomes

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Emerging Applications of Artificial Intelligence in Medicine

Emerging Applications of Artificial Intelligence in Medicine

The main aim of artificial intelligence in medicine is to mimic human cognitive actions which is directly or indirectly bringing pioneer changes in the field of healthcare. Artificial intelligence in healthcare simplifies the processes of healthcare organizations as...

read more
HR Technology Trends Redefining the Modern-Day Workforce

HR Technology Trends Redefining the Modern-Day Workforce

In 2020, we witnessed rapid changes in workplace structures and business processes amid the pandemic outbreak. Advanced HR analytics solutions proved their potential amid the uncertainties by playing a crucial role in helping businesses understand and engage with a...

read more

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.