Social Media Analytics: The Key to Boost Customer Engagement and Marketing Performance

Social Media Analytics: The Key to Boost Customer Engagement and Marketing Performance

What is Social Media Analytics? Social media analytics can be defined as the art and science of extracting valuable and actionable hidden insights from the huge amount of unstructured and semi-structured social media data that enables informative and insightful decision making. Social media analytics helps organizations in capturing and interpreting online conversation, making it easier to [...]

READ MORE >>