How to Leverage Social Media Listening to Master Content Marketing

Aug 24, 2017

The era of traditional marketing as we know it is on a steep decline. People are moving from traditional mediums like cable TV, newspaper, and radio to new age media like internet TV, podcasts, video streaming, and apps. Alongside this shift, marketing strategies are also evolving rapidly to acknowledge such changes. Rather than pushing promotional content to the consumers, marketers are developing relevant content to engage the consumers with their brands subtly. The growth of content marketing has been rapid in recent times as brands are increasingly looking to leverage the power of content marketing.

Marketers are now leveraging social media listening to curate relevant content to both the niche and the masses. Here are some of the ways how marketers are using social media listening to create better content for their target audience:

Use Demographics Insights

Many a time brands fail to identify the kind of people for whom they are creating content. It is possible that the people who buy the brand are different from people who are actively talking about the brand. It is important to identify the interests, geography, gender, and other factors of the audience to create highly targeted content.

Identify Relevant Topics

Social media listening allows a brand to find out what the community is talking about and trending topics. Media monitoring tools help to pinpoint the community’s interest and common topics behind the conversation. Therefore, by identifying the keywords with the most mentions in a particular community, brands can develop content that revolves around the same topic.

Get in touch with our experts to know more about advanced analytics.

Identifying Influencers

Influencer marketing has more credibility than any form of brand communication. By using social media listening, it is possible to identify key influencers based on their engagement rates, total fan base, and frequency of activity. Influencers can be compared by their engagement rates, frequency of activity, impact score, and engagement outreach.

To set up advanced social media listening methods and tools to create an effective content strategy, request a free demo right away!

Identifying Viral-Potential Contents

Identifying the potential of content to go viral is almost impossible. But, it is possible to improve a content’s probability of going viral by analyzing stories most shared on social media and forums. Companies such as Swayy, Scoop, GrowthHackers, Inbound, and Hacker News are exploding into the scene of content analytics.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Emerging Applications of Artificial Intelligence in Medicine

Emerging Applications of Artificial Intelligence in Medicine

The main aim of artificial intelligence in medicine is to mimic human cognitive actions which is directly or indirectly bringing pioneer changes in the field of healthcare. Artificial intelligence in healthcare simplifies the processes of healthcare organizations as...

read more
HR Technology Trends Redefining the Modern-Day Workforce

HR Technology Trends Redefining the Modern-Day Workforce

In 2020, we witnessed rapid changes in workplace structures and business processes amid the pandemic outbreak. Advanced HR analytics solutions proved their potential amid the uncertainties by playing a crucial role in helping businesses understand and engage with a...

read more


Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.


Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.