Are You a Social Media Strategist? Then Beware of These Challenges Coming Your Way
Over the years, social media and social network platforms have become an irreplaceable part of our daily lives. Thanks to this, marketers around the world are now able to put across their offerings to a much broader target audience at a comparatively lower cost. But as far as social media strategists and marketers are concerned, being […]
Over the years, social media and social network platforms have become an irreplaceable part of our daily lives. Thanks to this, marketers around the world are now able to put across their offerings to a much broader target audience at a comparatively lower cost. But as far as social media strategists and marketers are concerned, being effective on social media is no more a cakewalk. The increasing rate of customer demands, competition in the market, and the rise of new platforms has become extremely challenging for social media strategists to put their point across successfully to the right set of target audience.
Avoiding the “one-size-fits-all” approach
This is a problem faced by companies operating globally, as far as managing social network across different countries are concerned – it requires careful planning. The company has to decide whether they would opt for a global or a local social media strategy. While both the strategies have their own set of benefits and drawbacks, the strategists have to ensure that whichever approach they chose does not lead to a loss of opportunity due to the competitor’s effort to communicate more effectively to the audience. A global strategy might benefit the company in terms of consistency. However, this also gives the rivals an opportunity to over weigh your strategy by appealing to the audience in a local or cultural context.
Keep your brand name high
For anybody representing a brand on social media, it is a highly challenging task as they become the face of the brand who have the power to make or break the brand name. Therefore, it is essential for brands to set up well define ground rules for their social media strategists to follow, so that in the long run the brand name is not tarnished and the company does not attract unwanted flak from the public or the law for hurting the sentiments of any section of the society or the online social network.
Planning the right response
Often, brands have to be extremely careful while issuing social media statements or even when replying to a query and complaint by a customer or a group of customers. In case an individual customers posts about a unique query or complaint to the brand, it is acceptable to reply to them individually, but this may not be feasible in case a large number of customers have the same query or complaint. In that case, companies have to understand the root cause of the problem carefully and carefully plan the response as it could be a serious issue that might be concerning a large group of stakeholders of the business.
Being relevant and valuable to the audience
Social media is more than just broadcasting, building a social network of customers and engaging them with the brand’s content is even more vital in today’s scenario. Companies must ensure that their tone of conversation with customers is at par with what the brand stands for. Also, creating valuable and relevant content for the target audience is the key to keep them engaged and loyal to the brand.