In-store Personalization: Route to Enhanced Customer Engagement

Personal care products

In-store Personalization: Route to Enhanced Customer Engagement

As online stores disrupt the retail market, not only regarding pricing but also customer engagement, retailers are looking for solutions which will enhance their bond with the customers and boost their overall sales figures. Unlike the e-commerce platforms, retailers lack the personalized records and shopping preferences of the customers, and it is in this context […]

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