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How to Overcome Major Supply Chain Challenges with the Help of Big Data Analytics

Dec 14, 2017

With each passing day, big data is getting bigger than you can imagine. It has made a place for itself in several modern industries, becoming an inevitable part of many. Without a doubt, the reason behind this rising popularity of big data is its ability to turn tables for struggling business processes and introducing simpler and time-saving mechanisms for carrying out business functions. Many companies have extensively started incorporating big data into their supply chain operations, which provides them with more profound insights into their supply chain processes, eventually enabling them to reduce concerns related to the issues at hand. Therefore, in today’s modern business landscape, it has become imperative for companies to incorporate big data for mastering critical business processes by modeling massive volumes of structured and unstructured data from various sources and facilitating effective decision making.

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Prioritizing big data analytics for your business will help you overcome these major supply chain challenges:

Ability to Forecast Customer Needs and Wishes

If you put yourself in your customer’s shoes, you would agree that you wouldn’t want to do business with a company that has failed to meet your expectations. Today, delivering the right product to the right customer is the key to business success. By leveraging big data analytics in your business, you can get a complete view of what your customer wants and accordingly predict their needs, understand individual preferences, and create a delightful customer experience.

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Enhance Supply Chain Efficiency

Big data analytics gives companies the ‘big picture’ of their current supply chain, helping them to gain a deeper understanding of what’s doing well and otherwise in the business. The management can identify the necessary gaps and plan to bridge them accordingly. Also, with the help of big data, they can plan cost reduction, cost efficiency, and spend analytics for the business in a better manner.

Keeps You Prepared for Supply Chain Risks

Big data combines the analysis of historical data, scenario planning, and risk mapping to provide companies with early warning signals to take timely corrective actions. With this, smart organizations can quickly assess the likelihood of a problem, its potential impact, and formulate necessary measures to combat supply chain related risks.

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Better Supply Chain Traceability

It often happens in case of manufacturers that due to an error several of their products that have been shipped might have to be recalled or forfeited from the market. For larger manufacturers, how is it possible to easily trace which unit of products have been dispatched to which location? Big data is the key; with the help of this technology, companies can easily track their shipments much faster.

Quick Order-to-Cycle Delivery Times

For the majority of the companies dealing in supply chain activities, speed and agility are the key driving factors. The efficiency of the big data analytics of the company decides the organization’s reaction time to supply chain issues and their ability to ensure timely satisfaction of customer needs.

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