The media and entertainment industry, being highly visible and in the spotlight at all times must ensure that they maximize exposure at places where the customers are most active. While exposure can benefit companies in this industry in terms of marketing their brand, sales, and garnering a stronger customer base, it can pose significant threats to security, risk, and compliance.
The enormous amount of engagements occurring online makes it easier for spammers and hackers to exploit interactions between the brands and their customers. Social and digital risks can have a massive impact on the entire company as a considerable amount of customer and company credentials are involved.
Brand impersonation
‘Fake profiles’ have become quite a common term on social media. Illegally obtaining customer data, extracting money, and spreading malicious content are some of the primary motives of this practice. The most prominent challenge here is that it is quite easy to build a fake account online and impersonate some personnel or a brand for illegal activities. These accounts can also be used to scam employees to extract vital company information and credentials from them.
Account Takeover
In the basic sense, it means to hijack the social media account of companies. As far as companies in the media and entertainment are concerned, their social media profiles are highly critical as it an essential medium for them to stay connected to their audience and build the brand’s reputation. Account takeovers by a third party or a hacker can result in breaching of the brand’s privacy, tarnishing the brand image online and eventually losing the trust of customers.
Promotion of Piracy
Pirated content is a significant threat to the media and entertainment industry as it involves illegal showcasing and sale of media content to the public, which eventually affects their revenues. Pirated content relies on digital marketing content, the players involved in piracy can use practices such as intruding existing online conversations and using particular hashtags to market pirated content.
Customer Scams
Customers scams and frauds have made headlines in the recent past. Social media is a platform that engages millions of users in one go. Hackers take advantage of these engagements to extract vital customer data through surveys and offering exciting and irresistible offers for the customers. Many fake customer support accounts of social media collect such data from customers in the name of providing services and later use this data to obtain money from customers and advertise pirated content to them.
