Customer Satisfaction: Five Metrics to Track User Experience and Drive Loyalty

May 2, 2019

High customer satisfaction rates can take your brand places by helping you stay ahead of the curve. We’re sure you don’t want to miss out on this opportunity to learn how. Download the complete article for in-depth insights.

Business leaders across industries have started recognizing the advantages offered by superior customer experiences and the value that resides not only in what a company delivers for its end-users but the ways in which they deliver their offerings. Gone are the days where organizations once could differentiate themselves from their competitors by efficiency, uniqueness today increasingly relies on creating a seamless customer experience to enhance customer satisfaction and drive loyalty.

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Why is customer satisfaction important?

As the lines between products, services, and user environments continue to blur with the increasing competition, the ability to create unique customer experiences have started to open a new world of possibilities for businesses. Today’s consumers don’t buy just products or services, their purchase decisions revolve around buying into an idea or an experience, which is why customer satisfaction is gaining popularity across sectors. Customer satisfaction directly or indirectly contributes to the success of a business in myriad ways. To prosper businesses will have to focus on enhancing customer experience across all touchpoints by tracking and measuring key metrics.

  • Understand the importance of customer satisfaction from a business perspective
  • Identify key metrics that you should track
  • Gain in-depth insights into five metrics that determine customer satisfaction
  • Analyze the role of customer satisfaction on revenue

Central to connecting better with customers is putting in place a robust strategy that drives significant improvements in customer experience. To do so, businesses have to track key metrics that help gauge user experience and improve customer service levels. Request a FREE demo for in-depth insights.

Top 5 Customer Satisfaction Metrics You Should Be Tracking

  • Customer Effort Score (CES)
  • Customer Acquisition Cost (CAC)
  • Net Promoter Score (NPS)
  • Customer Satisfaction Score (CSS)
  • Customer Churn Rate

Why Quantzig?

Quantzig is a pioneer in offering advanced customer analytics solutions to help businesses enhance customer experience. Our innovative, analytics-driven approach helps companies across sectors to better understand their customers by tracking key metrics that determine business success. We also provide advanced analytics solutions such as marketing analytics, sales analytics, web and social media analytics, and supply chain analytics solutions.

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Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

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