Business Challenge
Quantifying the effects of social media marketing spend.
A leading apparel manufacturer wanted to assess the impact of its efforts on social media activities and improve effectiveness.
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Situation
The rising need for evaluation of performance parameters.
The client wanted to improve its advertisement investment in social media by assessing and evaluating parameters such as impressions, click ratio, user reachability, and conversion rate.
Solution/Approach
Multiple regression analytics for the development of robust statistical models.
We used multiple regressions to assess the relative weightage of each of the significant factors and developed and deployed robust statistical models to derive a mathematical representation of the set of correlated variables.
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Impact
Improved social media marketing ROI.
The client was able to increase revenue by designing an efficient advertising strategy for targeting the right social media sites and restructuring its advertisement spend strategies.
