What the Client Wanted
Develop a robust marketing strategy for different customer segments based on the need and demands.
Personalized customer and marketing engagements, which further helped the CPG company to gain a comprehensive view of their customers across channels.
Summary of the Global CPG Industry
Consumers’ behavior and needs have been changing, and organizations are embracing technologies to meet the ever-growing array of demands over the past few years. The move from conventional shopping to advanced online retailing can be attributed to factors such as the rise of the middle-class population, globalization, and urbanization. Moreover, as the retail sector players consolidate and e-commerce platforms increase, CPG industry players are relying on winning ‘go-to-market’ strategies to retain their position in the market.
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M&A activity: With the increasing number of e-commerce platforms, a considerable number of companies in the CPG industry are looking forward to expanding across geographies to potentially reach out to different markets. Besides, organizations are further collaborating with reputed firms to drive sales and increase their ROI.
Innovations: As the current retail sector landscape is witnessing a shift towards digitization, prominent companies have started developing, testing, and planning innovative ideas to optimize customer engagement. Additionally, it becomes essential for the companies to re-align their marketing strategies to meet the ever-growing demands of the customers.
About the Client
A multi-national CPG industry player.
The client – a major in the CPG industry – approached Quantzig to leverage marketing analytics to personalize customer engagement and offer enhanced services to their customers. The client was looking at delivering maximum value at each customer touchpoint by mapping analytics to every stage in the customer’s journey. Furthermore, the client wanted to identify the best way to improve the customer experience.
The CPG industry player was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. Quantzig’s marketing analytics also enabled the client to extract the right information from the collected data, which, in turn, helped in generating valuable insights. Furthermore, the client created unique customer experiences, which reduced the discrepancy in the customer’s mind regarding brand choices.
To know more about how our marketing analytics solutions help CPG industry players gain insights into the latest retail sector trends, request a FREE proposal.
Marketing Analytics Solution Insights
With the help of Quantzig’s marketing analytics solution, companies in the CPG industry can anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a blend of variables. Companies can also devise targeted marketing campaigns for different customer segments based on their need and demands.