CASE STUDY

Customer Analytics Engagement: Building Effective Customer Retention and Loyalty Management Strategies for a Leading Baked Goods Manufacturer

Jun 14, 2018

What the Client Wanted

The food and beverage industry client wanted to implement effective strategies that would help them to enhance customer retention and loyalty.

The Outcome

With the help of Quantzig’s customer analytics solution, the baked goods manufacturer was successful in identifying factors that catalyzed the customer’s preference for their brand. Analyzing customers’ behavioral data also offered much-needed insights into customers’ buying patterns, which, in turn, helped them to devise appropriate strategies to enhance brand loyalty. The baked goods client was also delighted with the insights that customer analytics offered to their overall marketing strategy.

Summary of the Baked Goods Market

Owing to the intense global pressure, organizations operating in the food and beverage industry have been forced to enhance their business strategies to gain a competitive edge.  Moreover, to gain a stronger foothold in today’s dynamic business environment, companies in the food and beverage industry are developing targeted customer retention strategies.

However, it is expected that several internal and external pressures across the global food chain will continue to challenge food and beverage industry firms to enhance operational efficiency, resilience, and performance. Also, beyond the near-term profits, companies in the food and beverage industry that go beyond the competition will be able to achieve long-term sustainability goals.

To know more about how our customer analytics solution helped the food and beverage industry client, speak with our analytics experts today!

Industry Challenges

  • Demand for value-added products: The demand for bakery goods fortified with vitamins and minerals have increased drastically as consumers tend to look for more than just price and flavor while making purchasing decisions. Such factors have compelled manufacturers of baked goods to enhance the nutritive value of their products without incurring exorbitant costs.
  • Product innovation cycle: Slow and arduous product innovation cycles have plagued firms throughout the food and beverage industry. For food and beverage firms that operate globally, enhancing their product innovation cycle may seem to be a daunting task. Food and beverage industry players should, therefore, ensure that they develop precise strategies that help them improve product development.

About the Client

A major baked goods company.

Client’s Challenge

To pursue a novel approach that would help them enhance sales, the client – a leading player in the food and beverage industry – approached Quantzig to leverage customer analytics. The client was finding it difficult to identify the best way to improve customer retention and enhance brand loyalty. Also, the client was looking at delivering maximum value at each customer touch point by integrating customer analytics at every stage of the customer’s journey.

Business Impact

With the help of Quantzig’s customer analytics solution, the baked goods manufacturer was able to predict customer behavior and develop enhanced strategies. Customer analytics also enabled the client to develop a framework to classify customers into meaningful segments and develop targeted marketing strategies to meet the needs of each segment. Additionally, our solutions assisted them in creating unique customer experiences, which reduced the disparity in the customer’s mind regarding brand choices.

Want to learn more about our analytics solutions for the food and beverage industry? Request more information.

Customer Analytics Solution Insights

In today’s business scenario, baked goods manufacturers have a plethora of data sources to extract customer information. While it has been noted that most enterprises undoubtedly appreciate the potential benefits of analyzing customer data, many still find it difficult to extract meaningful insights from such data sources.

However, an effective customer analytics strategy can help increase- customer retention, enhance brand loyalty, drive top-line growth, and avoid redundant costs. To help food and beverage industry players in their pursuit of deeper customer insights, our customer analytics experts have identified different stages of administrative capabilities and their associated customer analytics strategies.

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