In today’s fast-paced environment, most vendors are looking to leverage technologies such as web analytics to minimize operational costs and maximize ROI. Web analytics involves the use of information to track the referrer, search keywords, identify the IP address, and track activities of the visitor. By accumulating such information, a marketer can improve the effectiveness of their marketing campaigns, infuse creative content, and create an effective information architecture. In any organization, web analytics in the form of effective advertising, newsletters, and site design helps increase traffic and enhance sales performance. Consequently, the use of robust analytics in marketing activities like email advertising campaigns can help improve customer engagement can also assist the organization in attaining the optimal performance and the desired goals.
Quantzig’s web analytics solution helps the client understand the behavior of the visitor, source of visit, pages viewed, and actions taken on the site. Additionally, our web analytics solution helps measure a plethora of information such as web traffic, visitors count, track bounce rate, identify exit pages, and optimize marketing campaigns.
The Business Impact
A global conglomerate was facing challenges understanding the factors hampering their sales performance. The client also wanted to gain an understanding of the possible ways to improve their sales performance by discovering appropriate tactics among the pool of analytics. The client also wanted to reduce the cost per acquisition and increase ROI.
Our Approach
To address the client’s specific business requirements, Quantzig’s team of web analytics experts collated information obtained from various sources to perform an analysis of the site and measure the website performance. The experts also collated information on how the users accessed their website, the user behavior, including the on-site interaction with key website features.
Want to learn more about our analytical methodologies? Speak to our analytics experts today.
Web Analytics Solution Benefits
- Increased traffic from generic keywords
- Growth in market share
- 50% uplift in ROI
- Improved conversion and customer experience by optimizing the website
Web Analytics Solution Predictive Insights
- Leverage analytics to obtain critical and timely business decisions on a day-to-day basis
- Gained rich insights into digital audiences and marketing effectiveness
- Created more effective marketing initiatives, improve user experience, and optimize their digital strategies
- Determined the best allocation of media and resources to drive results
