CASE STUDY

Marketing Analytics Helps a Renowned IPTV Service Provider Optimize their Current Network

Nov 9, 2017

Today, with the growing acceptance of innovations in the telecommunication industry, customers have become more demanding and are looking for services with better quality, uptime, and reliability. Also, with the recent developments taking place in the television services space, customers are demanding services, such as video-on-demand, that offer features to stream content in real-time. To meet the requirements of the target audience while delivering the utmost quality, leading IPTV service providers are facing the need for market analytics solutions. To stay relevant in this competitive environment, market analytics becomes indispensable for organizations looking to evaluate the success of their marketing initiatives. Moreover, with the help of market analytics, businesses in the IPTV services space can identify the marketing techniques with high potential and effectively drive marketing efforts to gain desired business outcomes.

To understand the market requirements and allocate the resources appropriately, renowned IPTV service providers are approaching companies like Quantzig. With the help of Quantzig’s market analytics solution, service providers can effectively measure, manage, and analyze marketing performance to optimize their return on investment. Apart from generating leads, successfully implementing a market analytics solution can help IPTV service providers gain strategic insights into customer preferences and make informed business decisions.

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The Business Challenge

A renowned IPTV service provider with a global presence was facing certain predicaments evaluating their marketing effectiveness and optimizing marketing campaigns. The client wanted to seek ways to measure the impact of their marketing strategies, analyze competitive trends, and understand distribution and sales performance. Furthermore, the IPTV service provider wanted to leverage Quantzig’s solutions to efficiently identify and predict trends in the customer behavior and improve business performance. Also, the IPTV service provider wanted to improve their online presence through a robust marketing campaign.

Marketing Analytics Solution Benefits:

With the help of this engagement, the client was able to effectively measure and monitor marketing campaigns and identify the potential marketing trends. Also, the engagement also helped the client optimize market effectiveness and improve their market return on investment. Also, the client- a renowned IPTV service provider – was able to benchmark their service offerings with that of the competitors and adequately allocate resources to improve their overall business performance. Moreover, the engagement also helped the client devise an effective go-to-market strategy through the right marketing channel.

Predictive Insights Gained by the IPTV Service Provider:

  • Effectively measure brand and customer assets and understand regression analysis
  • Predict outcomes and systematically allocate resources
  • Gain adequate insights into customer preferences and optimize their marketing campaigns
  • Diagnose deficiencies in specific marketing channels and evaluate the ROI of each individual channel
  • Understand the direct relationship between the marketing channels
  • Reduce marketing costs by 10% and improve the service quality

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