CASE STUDY

Marketing Mix Modeling improved Market Share & Increased Profitability by 23%

Oct 21, 2021

What You Can Expect from the Marketing Mix Modeling Case Study

  • Engagement Summary
  • The Client
  • Business Challenge
  • Marketing Mix Modeling Solution Offered
  • Value Delivered
  • Advantage of Quantzig’s Marketing Mix Modeling Solutions

Highlights of the Marketing Mix Modeling Case Study

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Engagement Summary

With the advent of new technologies such as IoT, AI, and VR, businesses across industries are gradually shifting to digital platforms. Consequently, most consumer purchases take place through multiple touchpoints with several factors influencing the purchasing decisions. Companies can mine marketing data with the help of marketing mix models to analyze their customer’s buying patterns. With the help of appropriate marketing mix modeling techniques, businesses can understand the impact of marketing spend across channels and can monitor their marketing activities in real-time.

The client was looking at leveraging marketing mix modeling solutions to improve its marketing effectiveness in terms of sales, share, and profits.

The Client

The client is a multinational retail firm based out of the Netherlands.

Business Challenge

The client was facing several predicaments in allocating their marketing budget across different marketing channels. The retailer wanted to leverage a marketing mix modeling solution to calculate their ROI for their marketing campaigns in real-time. Due to the unstructured marketing spend data scattered across different digital platforms, the client was finding it difficult to analyze datasets and draw accurate conclusions. Therefore, they approached Quantzig to leverage its expertise in offering marketing mix modeling solutions to tackle their business challenges and improve market share.

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Marketing Mix Modeling Solution Offered

The marketing mix modeling experts at Quantzig adopted a comprehensive approach that revolved around the use of marketing analytics to identify and deploy the ideal marketing mix model. The retail player was involved in multiple marketing activities. So, the experts first found it essential to gauge the contribution of each of their marketing investments to find potential growth drivers for specific product groups. The solution offered helped the client to identify major gaps and reallocate their marketing budget efficiently to better support their marketing initiatives. As a result, the retail company witnessed a significant improvement in its market share along with a 23% increase in profitability.

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Value Delivered

Quantzig’s marketing mix modeling solutions also helped the client to:

  • Improved marketing campaign effectiveness
  • Improved market share by 7%
  • Increased profitability by 23%

To learn more about the benefits of our marketing mix modeling solutions, request for a free proposal now.

Advantage of Quantzig’s Marketing Mix Modeling Solutions

Quantzig’s marketing mix modeling solutions deliver in-depth insights into market dynamics through visually interactive analytics dashboards. We help companies to gauge complex customer behaviors at an individual level and build a complete view of individual customers across attitudinal and behavioral dimensions. Also, by leveraging our marketing analytics solutions, companies can integrate data across all marketing channels and consolidate it into a common marketing view that provides invaluable assistance in driving marketing efforts forward.

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