The client: A prominent organic food supplier
Area of engagement: Customer analytics
The global organic food industry is witnessing promising growth due to the increasing health benefits of organic food consumption, rising per capita spending, and growing health concerns. With the continuing shift toward product innovations, the industry at large is focusing on refining their marketing strategies to enhance their production capabilities. Also, the implementation of stringent initiatives by the government is compelling businesses to offer more authentic and reliable food products in their product offerings.
Here are some of the prominent factors influencing the growth of the industry.
- Influence of e-commerce platforms: The growth of e-commerce platforms is providing customers with more choices, allowing them to choose from an array of products. With the growing concerns pertaining to convenience, consumers can gain access to organic food through their mobile devices. This, in turn, can save customers the effort and the time while purchasing products.
- Safety in the food products: Due to issues with perishability, prominent retailers are facing pressures to improve the quality of the products offered. As most of the retailers face short-term turnovers, it becomes essential for the suppliers to respond quickly to the retailers’ needs while curtailing the time required to deliver the products to the end-users.
[spacer height=”20px”]To address such challenges and meet the growing demands of the customers, leading organizations are leveraging customer analytics solutions. An effective customer analytics solution helps businesses gain timely and relevant information about the preferences of the customers and predict how customers will interact with the organization. The solution at large will also help businesses accurately predict the future buying behaviors of the customers.
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The Business Challenge
The client, a renowned organic food supplier, wanted to understand the buying habits of the customers and target the right customers with highly relevant offers. With the help of a customer analytics solution, the client further wanted to increase response rates, customer loyalty, and ultimately enhance the ROI. Moreover, by identifying the industry best practices, the organic food supplier wanted to target the ideal customers that are likely to respond and reduce campaigning costs. The primary concern of the client was to assess the attrition levels by identifying customers that are likely to churn.
The Solution Benefits and the Business Impact
Strategies that we recommend to increase customer satisfaction and enhance revenue opportunities
The solution offered by Quantzig helped the organic food supplier segment the customers effectively and better target the profitable segments. The engagement also offered insightful ways for the client to develop customer loyalty programs to develop proactive campaigns to retain them. The customer analytics solution also focused on ways to describe the past buying behavior and predict the future behavior. The organic food supplier was able to understand the individual relationship of the customers with the brand and engage with the customers through the right channel, the right message, and at the right time.
Customer Analytics Solution Predictive Insights
Quantzig’s customer analytics solution helped the organic food supplier predict the customers that at a high risk of churn and take effective actions to retain them. The engagement also helped the client measure the customer’s sentiment through effective social media campaigns. In addition, the solution also helped the organic food supplier maximize the customer lifetime value through up-selling opportunities.