Packaged Food Manufacturer Improves Marketing ROI through Improved Campaign Planning

Sep 22, 2016

Business Challenge

Need for better campaign planning to improve marketing ROI.

A leading packaged food manufacturer wanted to optimize its marketing efforts by implementing the right marketing mix model which could help them achieve maximum return on investment.

Situation: Marketing spend not yielding expected returns.

The client was following a traditional marketing communication strategy that was not delivering the maximum possible return on investment from the marketing efforts.

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Marketing mix modeling for maximizing ROI.

We made use of the client’s internal data to develop an understanding of the current spending levels and returns achieved through them. Based on this, we recommended the most effective marketing investments as an alternative to the current spending. We helped the client in streamlining its campaign planning for alignment with the business goals.

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Improved effectiveness of the campaign spend and customer loyalty.

We helped clients in effectively minimizing spend on campaigns, and improve the impact of the campaigns through targeted efforts. The client was able to achieve greater profitability and customer loyalty over a period of time.

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