Business Challenge
Assessing the impact of newly launched products.
A leading European bank wanted to conduct product launch assessment for its new offerings through social media analytics.
Situation: Determining the popularity of and sentiments for newly launched offerings.
The client wanted to assess the popularity and impact of its recent products including “Virtual Wallet”, and “Retirement Plus Savings Scheme“ against its competitors through social media analytics. The client was looking for partners who could provide analysis and recommendations to meet this requirement.
A product launch in today’s competitive market landscape is not an easy task since there are several challenges and risks that can negatively impact the release of a new product. Contact us for expert guidance and personalized recommendations.
Solution
Share of voice analytics, category assessment and influencer analysis.
We deployed “tool monitoring” to identify and analyze the discussions and share of voice around the new service offering. Further the conversations were analyzed using brand monitoring, category assessment, influencer analytics and tonality assessment.
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Impact
Helped in revising pro-active launch activities to ensure maximum reach.
The client gained insights on customer preferences and was able to revise proactive launch activities for virtual wallets and retirement plus savings schemes. Based on our insights, the client also re-aligned go-to-market strategies to obtain maximum reach between target customer segments.
