Case Study: Audience Analytics for a Leading Interactive Media Firm

Jul 2, 2018

Overview of the Interactive Media Sector

Interactive media is one of the rapidly evolving industries. It entails the use of digital media platforms, which plays a major role in affecting their experience. Interactive media firms include the development of multimedia catalogs, web pages, and computer games. The biggest challenge for players in this sector is the difficulty in proving the efficacy of their solutions.

However, the implementation of the right metrics and methodologies offers detailed insights that help players develop robust strategies to target the right customer segment. Also, it is essential to invest in the future and leverage audience analytics to be a part of an evolving media and entertainment landscape by seeking an experienced company such as Quantzig to assist you.

Speak with our analytics experts to gain in-depth insights into our audience analytics solution.

Media and Entertainment Industry Challenges

  • Engaging consumers in new experiences: It’s indeed a huge task to deliver engaging user experiences, but enhancing customer experience is also the key to improving profit margins. To engage customers in new experiences, interactive media and entertainment firms should focus on enhancing their creativity levels through the implementation of technology.
  • The accelerating marketplace: Rapid technological advances have accelerated how supply and demand intersect in all sectors. As digital dynamics are infused into all media segments, the opportunities to accelerate the market will continue to grow.

About the Client

A leading interactive media firm.

Client’s Challenge

To identify new and untapped media opportunities, the client – a leading interactive media company – approached Quantzig. The client wanted to leverage Quantzig’s vast experience in audience analytics to their benefit and devise effective models to understand the behavior of the converting audience. The interactive media firm wanted to understand the end-users and provide superior online experiences to give their target audience what they’re looking for at every phase of their journey.

Business Impact

With the help of Quantzig’s audience analytics solution, the interactive media client gained detailed insights into customer behavior across multiple channels, the frequency of reach on various platforms, and the target segments. The solutions offered by our analytics experts also assisted the interactive media company to improve customer experience by devising audience archetypes and establishing greater control over the audience base. This engagement helped the client implement audience analytics-based solutions to uncover demographic and psychographic information based on the characteristics of the existing customer base. It also enabled interactive media clients to understand how their customers engaged with their brand.

Request a free proposal to know more about the benefits of our closed-loop marketing solutions and how you can leverage them for your organization.

Audience Analytics Solution Insights

Integrating audience analytics and analytics-based insights can help drive brand growth. It is necessary for players in the media and entertainment industry to implement actionable audience insights against media reach and frequency across multiple platforms to gain a comprehensive view of their digital audience. Moreover, audience analytics plays a key role in leveraging audience intelligence to hone the marketing strategies of organizations and also helps them understand their global brand perception.

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