CASE STUDY

Category Planning: How Quantzig Helped Sporting Goods Firm Devise a Strategic Approach to Effectively Manage the Supply of Goods

Nov 22, 2017

As manufacturing companies are focusing on innovations to maximize cost savings and improve B2B automation, the management of goods supply becomes a major concern for most industry stakeholders. In the sporting goods space, leading companies are not only worried about gaining impressive savings but are more concerned about mitigating risks associated with the supply of goods. On the other hand, the changing preferences of the customers are compelling businesses to focus on category planning to effectively deliver value to the customers. Since sports activities have become the most effective tools for entertainment, leading firms in the sporting goods space are categorizing the products to meet the customers’ preferences. With the help of a category planning solution, renowned firms can focus on increasing sales, improving shopping environment, and enhancing customer loyalty. Furthermore, category planning also helps companies manage each product category to maximize consumer appeal and enhance their business ROI.

To understand the spending power of the customers and their decision-making process, renowned firms in the sporting goods space are approaching companies like Quantzig. With years of expertise in offering a plethora of services, Quantzig’s category planning experts help sporting goods companies effectively develop sourcing strategies and long terms plans to constantly manage the supply of goods. Moreover, sports equipment manufacturing firms can maximize cost-saving opportunities and effectively reduce additional spend.

The Business Challenge

A renowned sporting goods manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments understanding customers’ behaviors based on cultural, personal, and social factors. The client wanted to understand customer buying habits and decision-making process to position the products in an agile and seamless manner. With the help of the category planning solution, the sporting goods client wanted to profile the target customers and differentiate their product offerings. The primary objective of the engagement was to provide superior value to the customers and offer personalized services to the customers.

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Benefits of Category Planning Solution

The category planning solution offered by Quantzig helped the sporting goods manufacturer address issues pertaining to additional spend and gain up-to-date market insights in terms of the nature of players and the cost drivers. Moreover, the engagement offered real-time insights on the opportunity analysis to further drive value and increase stakeholder engagement. Furthermore, with the shift toward globalization, solutions such as category planning allow businesses to identify target commodities and opportunities and effectively enhance their ROI.

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Category Planning Solution Predictive Insights:

  • Leveraged spend and increased B2B automation by 20%
  • Efficiently managed the supply of products across the target customer segments
  • Understood the customer buying preferences and positioned their products accordingly
  • Identified the KPI’s and adequately allocated the resources to meet the business requirements

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