CASE STUDY

How Quantzig used its supply chain analytics solution to help optimize sample distribution to HCPs for a pharma giant?

Sep 29, 2022

Highlights of the Case Study: 

Particulars Description 
Client A leading healthcare partner based out of the US was struggling to identify prospective patients for specialty. 
Business Challenge Our client struggled to determine which healthcare professionals (HCPs) have patients with medical histories that suggested a high likelihood of being diagnosed with a rare disease. 
Impact Quantzig provided the client with a supply chain analytics solution to gather information on samples and attend to patients who would not otherwise be able to purchase the cutting-edge, costly medications, such as the elderly or the working poor without health insurance. 

Supply Chain Analytics Solutions for Sample Distribution in the Pharma Industry  

Pharmaceutical companies provide physicians with medicine samples because it influences the writing of prescriptions and increases earnings. Approximately 6% of the sales revenues of the pharmaceutical sector are spent on drug marketing by pharmaceutical companies. Most of this money is spent on detailing and drug sampling activities. Pharmaceutical businesses make the best use of these resources and maximize the firm’s return on investments to remain competitive. Traditional healthcare supply chains are ineffective due to several inconvenient processes leading to operational inefficiencies. Analytics solutions for the pharma industry can assist in finding the ideal balance between inventory levels, customer demand, costs, and cycle times. They can also provide visibility into the flow of samples within the supply chain and link the supply of drug sample manufacturing with its delivery. The system distributes samples effectively and efficiently to prescribers who require a structured approach through the client’s field force, and it guarantees that the ideal quantity of sample product is present at the appropriate locations and at the proper time.  

The Challenges of the Client 

Our client is a leading healthcare partner based out of the US. It was challenging for the client to determine which HCPs have patients with medical histories that suggested a high likelihood of being diagnosed with a rare disease. The client leveraged a traditional healthcare supply chain, which was ineffective due to the involvement of several inconvenient processes that led to operational inefficiencies.  

The client required Quantzig’s analytic solution to manage sample inventory, create shipping reports, and monitor physician compliance. The client intended to assess the exposure to commercially targeted prescription drug promotion, interactions with industry, and the knowledge, attitudes, and behaviors related to the US FDA’s approval of prescription medications using a sample of HCPs. In addition, the client was facing supply chain challenges. These challenges comprised of analyzing the following:  

  • The behavior of prescribers 
  • The lack of assistance/input from pharmacists 
  • An inconsistent and unreliable supply chain 
  • The inappropriate disposal of expired/unused samples 
  • The high cost of drug samples 

Through Quantzig’s pharma supply chain analytics, the client wanted to optimize sample distributions to HCPs.

Quantzig’s Pharma Supply Chain Analytics Solutions for Sample Distribution in the Pharma Industry 

The Quantzig solution can assist in finding the ideal balance between inventory levels, customer demand, costs, and cycle times. It can also provide visibility into the flow of samples within the supply chain, connect the supply of drug sample manufacturing with delivery, and link the supply of drug sample manufacturing with delivery. The system effectively and efficiently distributes samples to prescribers who require a structured approach through the client’s field force. It guarantees that the ideal quantity of sample product is present at the appropriate locations and times. The analytics products from Quantzig are made to specifically address the needs and specifications of managing prescription medication sample programs. The Quantzig team also assisted the client in determining the sample model that best matched the appropriate therapy, delivery of the sample directly to the physician, or with a hybrid model technique where representatives facilitated sample requests and products shipped directly to providers. Quantzig’s analytics solution was designed to enable the smart targeting of patients, ensure sales force effectiveness, sample optimization, smart coordination and real-time monitoring of samples, and undertake integrated performance monitoring for targeted HCPs. 

Impact Analysis of Quantzig’s Pharma Supply Chain Analytics Solutions in Pharma Sample Distribution 

Quantzig’s approach to market analysis was a lot more practical and efficient than earlier approaches. The client was able to evaluate massive information and deploy real-time visibility due to Quantzig’s enhanced demand forecasting technique. Utilizing customer insights, Quantzig’s AI solution enabled the client to successfully manage inventory, conduct clinical trials, analyze drugs, and introduce new products. Additionally, the client was able to outline its needs by practice area, geography, problems/challenges, preferred channels, and particular HCP requirements. Quantzig’s solutions enabled the client to unlock the following benefits: 

  • Lower shipping expenses by using a single ship to location for commerce and sample inventories 
  • Less paperwork for supply chain management, IT, and quality assurance 
  • Optimized logistics and simplified billing on monthly invoices 
  • Single system interfae increased visibility on inventory 
  • Eliminated the need for drug representatives to hand deliver samples 

Key Outcomes 

Quantzig provided the client with a supply chain analytics solution to gather information on samples and attend to patients who would not otherwise be able to purchase the cutting-edge, pricey medications, such as the elderly or the working poor without health insurance. The analytics products from Quantzig are made to specifically address the needs and specifications of managing prescription medication sample programs. The Quantzig team assisted the client in determining the sample model that best matched the appropriate therapy, the delivery of the sample directly to the physician, or with a hybrid model technique where representatives facilitated sample requests and product shipping directly to providers. Quantzig also provided telesampling services to clients seeking a field replacement plan for field vacancies or those seeking a single dependable partner to manage the complexities involved in sample management and reporting.  

Broad Perspective on Pharma Supply Chain Analytics in Sample Distribution  

The pharmaceutical supply chain should provide medicines in the correct quantity, with acceptable quality, at the right time, to the right place and customers, and at optimum cost in line with the healthcare system’s objectives and benefit its stockholders. A good solution should find the ideal balance between inventory levels, customer demand, costs, and cycle times. 

Key Takeaways 

By deploying Quantzg’s supply chain analytics solution, the client was able to achieve the following: 

  • Reduce its shipping expenses by employing a single ship-to location for both commerce and sample inventories 
  • Decrease the amount of paperwork needed for supply chain management, IT, and quality assurance 
  • Optimize its logistics 
  • Gain a single system interface, which increased the visibility of inventory 
  • Simplify billing with the system of monthly invoices 
  • Eliminate the drug representative’s hand delivery of samples 

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