Marketing Analytics Helps a Wireless Barcode Scanner Manufacturer Streamline their Marketing Campaigns

Oct 30, 2017

In this technology-driven environment, consumers are looking for promising solutions that are less expensive and can meet their expectations. Also, with the growing number of errors related to product scanning, consumers have started looking for alternatives that can provide better returns on their investment. To reduce complexity and promise agility in terms of productivity, leading businesses in the wireless barcode scanner space are advocating the need for marketing analytics. Marketing analytics helps leading manufacturers in the wireless barcode scanner space effectively measure, manage, and analyze marketing performance to improve marketing effectiveness and gain better visibility into the spending patterns. Furthermore, in the wireless scanner space, marketing analytics can offer relevant insights into customer preferences and trends. Through an effective marketing analytics engagement, marketing analytics helps businesses monitor campaigns and tailor the resources efficiently.

To improve marketing efforts and enhance ROI capabilities, leading manufacturers in the wireless barcode scanner space are approaching companies like Quantzig. With years of expertise in offering a plethora of services, Quantzig’s marketing analytics solution helps businesses in the wireless barcode scanner space identify the current and potential customers. Quantzig’s marketing analytics can further help customers streamline their existing operations and enhance their business performance in the wireless barcode scanner space.

The Business Challenge

A renowned wireless barcode scanner manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments understanding their potential customers and devising successful marketing campaigns. The client wanted to leverage analytics tools and techniques to real-world marketing problems to implement robust marketing strategies. Furthermore, the wanted to seek ways to improve the promotion of the products, analyze their competitive trends, and understand the sales performance. Also, the wireless barcode scanner manufacturer wanted to gain relevant insights into the customer preferences and make future marketing decisions.

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Benefits for the Wireless Barcode Scanner Manufacturer

Marketing analytics plays a pivotal role in determining the company’s marketing spend. Through this engagement, the wireless barcode scanner manufacturer was able to identify the market effectiveness and devise effective strategies to improve the distribution and sales of the products. The client can also profile the customers based on their preferences and identify opportunities to improve marketing efforts. Also, a thorough marketing analytics solution can help the client monitor trends in real-time and forecast the future sales. With the help of marketing analytics, the client can enhance sales force effectiveness and forecast future results.

Marketing Analytics Predictive Insights:

  • Identify the potential marketing trends and devise effective marketing campaigns
  • Understand regression analysis and optimize marketing campaigns
  • Predict outcomes and systematically allocate resources
  • Determine the company’s spending and assess the ROI
  • Gain more insights into the future revenue and accurately project sales forecast

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