An Apparel Industry Client used Merchandising Analytics to Optimize Markdowns and Projections
LONDON: Quantzig, a global analytics services provider, has recently completed their latest merchandising analytics solution for an apparel industry client. The rise of new trends and production of fashionable clothes has made the apparel industry one of the most sought-after sectors. The increase in disposable income, changes in consumer behavior, the substantial shift toward branded apparels, and promising demographic factors have fueled the growth of the global apparel industry.
“Merchandising analytics help companies track new product performance, optimize markdowns and promotions, and improve overall profit margins. Furthermore, companies can rely on merchandising analytics to enhance their merchandising effectiveness and store performance” says an industry expert from Quantzig.
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The merchandising analytics solution helped the client identify the optimal product combinations based on customer preferences and profile the potential customers with the help of category planning. The solution also helped the apparel industry client to gain predictive insights on the sales, returns, and pricing effectiveness and efficiently bridge the demand-supply gap with their customers.
Additional Benefits of Merchandising Analytics Solution
- Manage merchandises and maintain price competitiveness
- Reduce spend with better inventory planning and increased customer retention.
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To know more about how our merchandising analytics solution helped the apparel industry