Banking Sector client leverages Customer Segmentation Solution to Enhance Business Opportunities
LONDON: Quantzig, a global analytics services provider, has announced the completion of their latest customer segmentation solution for a banking sector client. The banking sector is highly fragmented and includes segments such as retail banking, corporate and investment banking, and asset and wealth management. The rising middle-class population and escalating household incomes in emerging markets are likely to increase the opportunity for players in the global banking industry.
“A reliable customer segmentation solution can help banking sector clients to decide on what data to be collected and efficiently gather data from sources. Furthermore, customer segmentation also helps banking companies to establish effective communication with their customers,” says an expert at Quantzig.
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The solution offered helped the banking sector client to gain a value-based segmentation in terms of the revenue. Additionally, the client was able to identify the most and the least profitable segment to build and maintain the relationship with them.
Additional Benefits of the Customer Segmentation Solution
- Identified new services at comparatively lower costs and improved service offerings to meet customer expectations.
- Analyzed the profit potential of each segment by understanding its revenue and cost impact
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