Beverage Industry Company Devises Pricing Analytics to Compare their Pricing Trends
LONDON: Quantzig, a global analytics services provider, has recently completed their latest pricing analytics for a renowned beverage industry client. The beverage industry comprises of alcoholic and non-alcoholic segments with a significant share of growth contributed by the APAC region. The customer segments, rising population base of the young generation, and increasing per capita incomes further contributes to the growth of the beverage industry.
“The growing urbanization and the rising disposable income are the major factors that are expected to fuel the growth of the beverage industry. With the help of pricing analytics companies can gain a clear understanding of the internal and external factors affecting the profitability at a macro level.” says an industry expert from Quantzig.
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The pricing analytics solution helped the client to implement profit optimization tools to optimize pricing and promotion strategies. The beverage industry client was also able to gain a customizable pricing solution to achieve better returns on their marketing investments.
Additional Benefits of Pricing Analytics
- Build robust pricing capabilities to achieve a positive impact on the bottom line
- Position products properly against the competition and analyze the profitability across niche target segments.
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