Consumer Electronics Manufacturer Leverages Marketing Analytics to Optimize Sales Performance

May 18, 2018

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LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing analytics solution for a consumer electronics manufacturer. Factors such as falling prices and relentless innovations have increased the demand for consumer electronics among the end-user segments over the last couple of years. The recent innovations in consumer electronics have also prompted consumers to spend a considerable part of their disposable income on mobile gadgets, which, in turn, is compelling retailers to offer products at reasonable prices.

consumer electronics

“With the help of a marketing analytics solution, businesses can measure and optimize their marketing activities to improve their overall performance. Marketing analytics solution also focuses on understanding how the marketing efforts of a business are performing and reallocate their resources to gain better ROI. “says an industry expert from Quantzig.

To know more about how our marketing analytics solution helped the consumer electronics client, request a solution demo.

The marketing analytics solution helped the consumer electronics client analyze how marketing initiatives are performing and create a successful marketing strategy to improve business efficiency.  The solution also helped the client compare the marketing activities with that of the competitors and prioritize their investments for the financial year.

Additional Benefits of the Marketing Analytics Solution

  • Evaluate and optimize marketing campaigns to predict outcomes and systematically allocate resources
  • Monitor campaigns and their respective outcomes.
  • Apply analytical tools and techniques to real-world marketing problems to understand the sales performance
  • To know more, request a proposal.

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