LONDON: Quantzig, a global analytics services provider, has announced the completion of their latest digital analytics engagement for a leading financial services client. Owing to the rapid globalization, financial services organizations are facing difficulty in providing applications and software that are compliant and risk-free despite all the risks and regulations existing in the industry. Stringent government regulations are also driving players in the financial sector to undertake compliance initiatives to drive efficiency to meet the uncertainty in laws and regulations.
“Top financial services companies are looking beyond compliance to optimize their business and enhance financial performance despite the growing risk and stringent regulations across the sector,” says an expert at Quantzig.
The solution offered helped the financial services client to gain actionable insights into their current online landscape and optimize marketing efforts to improve ROI. Additionally, they enhanced the quality of the products and services offered and differentiated them based on customer preferences.
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Additional Benefits of the Digital
- Measured the effectiveness of their marketing on websites, mobile applications, and sites.
- Gained actionable insights into ways to measure relative business metrics