Financial Services Firm Identifies Emerging Trends in Public Affairs Using Social Listening Solution
LONDON: Quantzig, a global analytics services provider, has recently completed their latest social listening solution for a financial services client. The financial services industry is catapulting towards a more consumer-centric environment to increase liquidity, reduce leverage, and improve additional capital. Top financial services firms are relying on high-level IT operations to optimize their business process and seamlessly interact with customers.
“Social listening solution helps firms solve consumer challenges and reduce negative brand perception. These solutions also help establishments harness the power of social media to connect with a broader set of consumers and understand their reaction towards new products and accordingly develop promotional campaigns.” says an industry expert from Quantzig.
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The social listening solution helped the financial services client to gain real-time insights into consumer opinions and preferences, which helped them assess the number of followers and impressions on social media. The solution also helped the client to enhance customer centricity, enable better product offerings, and improve customer loyalty.
Additional Benefits of the Social Listening Solution
- Profile target audiences and drive targeted campaigns.
- Monitor conversations to understand the complaints and adopt appropriate communication strategies.
- To know more, request a free proposal