Food service market analysis – How marketing analytics can help firms in the food service sector determine actual ROI of their activities

Food service market analysis – How marketing analytics can help firms in the food service sector determine actual ROI of their activities

Marketing Analytics

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing analytics solutions for a leading food service sector firm. Increasing economic volatility, changing consumer preferences, and market dynamism have affected players in the food service sector. This is urging companies in the food service business to look out for ways to meet the relentless demands of their customers.

With supply chain management and inflation factor affecting sales in the food service sector, many companies have resorted to using marketing analytics to improve their marketing initiatives, devise strategies, and boost profitability across business units. Such analytics solutions also help companies enhance ROI and marketing attribution rates. – An industry expert from Quantzig.

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The marketing analytics solution helped the client judge the actual ROI of their social media and email marketing activities. The client was also able to optimize their marketing activities and streamline their efforts to improve sales performance.

Additional Benefits of the Marketing Analytics Solution

  • Diagnose deficits in their specific channels
  • Adjust strategies to enhance their overall yield
  • Understand customer behavior across multiple locations
  • To know more, request a free proposal

To know more about how our marketing analytics solution helped the food service sector client

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