Enhancing Integrated Marketing Effectiveness Through Marketing Mix Modeling

Enhancing Integrated Marketing Effectiveness Through Marketing Mix Modeling

customer analytics

Enhancing Integrated Marketing Effectiveness Through Marketing Mix Modeling

Quantzig’s marketing mix modeling analysis for a leading pharma major company in the US maximizes their incremental volumes, ROI, and revenues. Marketing mix modeling Marketing mix models help companies quantify the impact of marketing strategies based on their past marketing spend. The model uses big data analytics to analyze the impact of marketing activity through […]

READ MORE >>
Close
Quantzig Logo

Hello there!

Are you interested in Quantzig’s analytics solutions?

Contact us by submitting your details below and we will get in touch with you.

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice