Enhancing Integrated Marketing Effectiveness Through Marketing Mix Modeling

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Enhancing Integrated Marketing Effectiveness Through Marketing Mix Modeling

Quantzig’s marketing mix modeling analysis for a leading pharma major company in the US maximizes their incremental volumes, ROI, and revenues. Marketing mix modeling Marketing mix models help companies quantify the impact of marketing strategies based on their past marketing spend. The model uses big data analytics to analyze the impact of marketing activity through […]

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