Marketing Mix Modeling Helps a CPG Client to Optimize their Marketing Spend

Marketing Mix Modeling Helps a CPG Client to Optimize their Marketing Spend

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix modeling solution for a CPG industry client. The consumers’ behavior and needs have been changing over the last couple of years and organizations are embracing modern technologies to meet these ever-growing demands. Furthermore, the shift from conventional shopping to advanced online […]

READ MORE >>