An Alcoholic Beverages Manufacturer devises Marketing Mix Optimization for Improving Brand Appeal and Enhancing ROI
LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix optimization for an alcoholic beverages manufacturer. Growing urban population and increasing disposable income in emerging economies are some of the significant contributors to the inclination towards alcohol. The global alcoholic beverages market includes products such as beer, wine, and spirits. Lager, cider, and beer are significant contributors to the total alcoholic beverages consumed across the globe.
“As e-commerce platforms are rapidly evolving across the globe, the consumer experience is expected to have a significant impact on the alcoholic beverages industry. Marketing mix optimization helps companies to assess the impact of their marketing activity across different channels.” says an industry expert from Quantzig.
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The marketing mix optimization helped the client to efficiently allocate their marketing budget and spend on media platforms to increase customer visibility. Additionally, the company was able to improve their brand appeal and increase ROI for their offerings across various media platforms.
Additional Benefits of Marketing Mix Optimization
- Measure the impact of advertising campaigns on the overall sales revenue.
- Track media spend and sales and improve overall business performance
- To know more, request a free proposal