LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer analytics solution for a media and entertainment client. The media and entertainment sector has undergone a major digital revolution over the past few years. Furthermore, due to several mergers and acquisitions, there has been considerable growth in the media and entertainment industry. Also, the amalgamation of companies in this industry has resulted in the globalization of media conglomerates. The media and entertainment industry typically consist of radio, film, television, and print. Companies in the media and entertainment space have started increasing their focus on improving their process efficiency owing to the ever-increasing and relentless customer expectations and pricing pressures.
“Today, in order to remain relevant in the competitive landscape, companies in the media and entertainment industry are increasing their focus on shifting to an audience-based approach. Customer analytics helps companies identify the most profitable customer segments and tailor their marketing campaigns accordingly to meet consumer demands,” says an industry expert from Quantzig.
The customer analytics solution helped the client focus on finding the target prospects with similar attributes so that they could tailor the marketing campaigns accordingly and improve business performance. Customer analytics engagement also helped the client identify high-risk customers and minimize customer attrition.
To know more about how our customer analytics solution helps media and entertainment clients speak with our analytics experts.
Additional Benefits of the Customer Analytics Solution
- In-depth insights into ways to build stronger customer relationships
- Increase customer lifetime value by delivering a positive customer experience