Marketing Mix Model Helps Companies in the Telecom Industry to Increase Operations Across Multiple Geographies

Jun 26, 2017

Quantzig’s recent study on marketing mix model helps a leading telecommunications company in the US to increase its market share in the retail sector through optimizing marketing spends.

Demand Trends in the Telecom Industry

The increasing volatility in the telecom industry is making it difficult for suppliers to identify and attract high-value customers. Implementing a marketing mix model will help organizations analyze the demand trends and allocate marketing budgets that result in improved ROI. The exponential rise in digital platforms and dynamic patterns of consumer preferences are raising the requirement for real-time and customized solutions. Marketing mix model will help telecom organizations to predict future media investments and allocate funds in a more precise manner. The growing importance of consumer-driven data consumption and advancement in technology is encouraging service providers to invest in developing effective marketing strategies that will promote business growth. The marketing mix model assessment by Quantzig helps telecom companies create brand and product awareness to drive infiltration and influence customers to upgrade service and product packages. The study also analyzes the impact of media investments at both national and local levels for products such as the Internet, wireless, and cable television.

The emergence of 5G networks is revolutionizing the telecom industry. The leading service providers are focusing on the development of 5G architecture and initiating their field tests to ensure efficient services. Developing strong marketing and advertising campaigns will help vendors to attract a larger customer base and promote a faster deployment of these services. The launch of 5G services will enable smoother next-generation IoT and M2M applications.

Speak with our analytics experts to learn more about the crucial role of the marketing mix model in the telecom industry, and how it can transform your business.

Focus on Cyber Security

The recent 2017 cyber threat – WannaCry ransomware attack – is encouraging suppliers to undertake proactive protection from the entire internet value chain. Technological innovations to build strong encryption, firewalls, and holistic network security will help companies protect their systems from unwarranted and sudden cyber-attacks. Furthermore, building strong networks guarantees data security, which in turn, will help companies gain more consumers in this highly competitive market. Implementing security strategies for testing networks using the emulation of malware threats to identify weaknesses, which would be targeted by cyber hackers will give organizations a competitive advantage.

Emergence of Virtual Reality (VR) and WiGig

The surge in VR technologies across industries is fueling the demand for better and faster networks. The service providers are offering virtualized software solutions that offer flexibility and can adapt to fit several business requirements. These solutions are cost-effective and offer higher interaction with the end-users. The launch of WiGig technology will initiate developments and improvements in wireless video streaming, gaming, AR and VR, and networking applications. Designing effective marketing strategies to promote this new technology will fuel growth in this market.

Outcomes and Solutions Offered

Quantzig’s recent market mix model assessment helps a leading telecommunications company in the US improve their profitability and cost savings based on optimized media spending. Some of the solutions offered are as follows:

  • Improved ability to quantify marketing efficiency of channels and events in terms of ROI, contributions, revenue, and incremental sales
  • Designed effective strategies to boost future investment decisions based on simulated scenarios
  • Created a real-time solution for investment decisions, providing administrative management a powerful decision support system
  • Analyzed data across media types based on advanced regression methods for each product (the internet, wireless, and cable)
  • Identified direct and indirect impact of media types on incremental sales and the ROI generate

The complete case study on marketing mix models increase marketing ROI for the telecom industry is now available.

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