Organic Food Supplier Increases Customer Satisfaction by Leveraging Customer Analytics
LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer analytics engagement for an organic food supplier. The organic food industry is witnessing promising growth on a global scale due to the rising awareness of health benefits of organic food consumption. Rising per capita spending and growing health concerns are further fueling the growth of this sector. With the continuing shift toward product innovations, the industry, at large, is focusing on refining their marketing strategies to enhance their production capabilities. Also, the implementation of stringent regulations by the government is compelling businesses to offer more authentic and reliable food products to the customers.
“An effective customer analytics solution helps companies gain timely and relevant information about the preferences of the customers. It also helps them predict how customers will interact with the organization. The solution at large will also help businesses accurately predict the future buying behavior of their customers.” says an industry expert from Quantzig.
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The customer analytics solution helped the client better target the profitable segments. With the help of the solution, the client was also able to identify insightful methods to develop customer loyalty programs and create proactive campaigns to retain their customers.
Additional Benefits of the Customer Analytics Solution
- Describe the past buying behavior and predict the future behavior
- Understand the relationship of the customers with the brand better and engage with the customers through the right channel
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