LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer analytics engagement for an organic food supplier. The organic food industry is witnessing promising growth on a global scale due to the rising awareness of the health benefits of organic food consumption. Rising per capita spending and growing health concerns are further fueling the growth of this sector. With the continuing shift toward product innovations, the industry, at large, is focusing on refining their marketing strategies to enhance their production capabilities. Also, the implementation of stringent regulations by the government is compelling businesses to offer more authentic and reliable food products to the customers.
“An effective customer analytics solution helps companies gain timely and relevant information about the preferences of the customers. It also helps them predict how customers will interact with the organization. The solution at large will also help businesses accurately predict the future buying behavior of their customers,” says an industry expert from Quantzig.
To know more about how our customer analytics solutions help organic food suppliers, request a FREE proposal.
The customer analytics solution helped the client better target profitable segments. With the help of the solution, the client was also able to identify insightful methods to develop customer loyalty programs and create proactive campaigns to retain their customers.
To know more about Quantzig’s customer analytics solution, speak with our analytics experts.
Additional Benefits of the Customer Analytics Solution
- Describe the past buying behavior and predict future behavior
- Understand the relationship of the customers with the brand better and engage with the customers through the right channel