LONDON: Quantzig, a global analytics services provider, has recently completed its latest sentiment analysis for a leading food service client. Food service industry comprises all companies engaged in serving meals for immediate consumption such as restaurants, cafeterias, and catering outlets. Innovations in the food products and the rising demand for nutritious food among customers are efficiently contributing to the growth of the food service industry.
“Inability to adapt to the constantly changing customer needs is one of the major challenges that the foodservice industry has to face. A sentiment analytics solution helps companies to understand the thoughts and opinions of the customers by analyzing their social media campaigns.” says an industry expert from Quantzig.
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The sentiment analysis solution helped the client assess the perceptions of the customers toward the brand. The food service industry client was also able to optimize the company’s products and services by extracting information from available sources such as online reviews and social media discussions with the help of sentiment analysis.
Additional Benefits of Sentiment Analysis Solution
- Combine the information from social media and identify feedback sources to define new targets.
- Evaluate the internal and external content and classify them based on positive, negative, neutral, and no sentiment texts.
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