Telecom Services Client Leveraged Customer Analytics Engagement to Segment Customers and Predict the Rate of Churn
LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer analytics engagement for a telecom services client. The growing concerns of increased capital expenditures and rising demands are forcing most service providers to upgrade their network capabilities and expand their service portfolios. Factors such as increasing disposable income, economic growth, and rising preferences for bundled services will contribute to the growth of the telecom services sector.
“Competition from third-party mobile messaging application poses a major challenge for telecom services providers. Customer Analytics will help companies offering telecom service determine customer behavior to attract and retain the most profitable customers.” says an industry expert from Quantzig.
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The customer analytics solution helped the telecom services client to assess the probability of churn to target customers with highly relevant offers. The client was also able to engage with the customers through the right message, the right channel, and at the right time.
Additional Benefits of Customer Analytics Solution
- Maximize customer lifetime value through personalized offerings.
- Leverage predictive analytics to monitor the customer usage data and develop innovative ways to reduce customer dissatisfaction.
- To know more, request a free proposal