How our customer analytics solutions help clients
In a rapidly evolving market landscape, customers are more empowered and connected than ever as they have access to information anytime, anywhere. This makes it imperative to predict and analyze customer behaviour to stay ahead of the competition.
Our customer analytics solutions help businesses get a better understanding of customers’ buying habits and lifestyle preferences. Precise predictions of future buying behaviours help businesses deliver relevant offers that attract rather than alienate customers.
At Quantzig, we bring together data scientists and consultants who build solutions for our clients with a vision to discover and build customer analytics capabilities, and drive continuous business excellence.
Key benefits we provide
What do we offer?
We help businesses quantify and forecast the value of individual customers across dimensions such as time, product lines, and segments. Our solutions assist clients in identifying and curating high-value customers to develop marketing strategies and initiatives to maximize profitability.
Solutions we provide
Introduction to our customer analytics case studies
Customer Analytics Solutions for a Leading Food and Beverage Company
Business Challenge: A leading player in the food services sector wanted to understand latent customer needs and identify methods to target potential customers.
Situation: With no common platform for customer engagement, the client was facing difficulties in understanding unstructured conversations on social media to gain in-depth insights into customer preferences and needs.
Impact: Based on our customer analytics solution the client was able to identify needs, perceptions, and consideration of customers when purchasing their products and also realize how their brand image was perceived based on the quality of products and the competition from other players in the market. This helped the client deploy effective customer acquisition strategies and increase revenue by almost 12%.
How our Customer Analytics Services Helped a Leading E-commerce Brand Predict Customer Behavior and Improve Business Planning
Business Challenge: A well-established player in the e-commerce industry wanted to analyze customer data and convert it into actionable insights to drive sales.
Situation: Faced with intense competition from the existing global and regional players, the client wanted to analyze customer purchase behavior, which, in turn, would enable better targeting.
Impact: By analyzing information from various data sources – CRM, POS, sales, etc., we were able to help the client personalize the customer experience based on targeted product offers. Our analytics solutions also enabled the client to identify and retain high value customers based on lifetime vale and churn score. Our solution helped the client achieve improved sales, profitability, and customer retention.