Customer Segmentation Analytics

Harness the power of customer segmentation to group your customers into homogenous clusters and devise targeted marketing strategies based on specific customer traits

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Classify customers into homogenous groups using advanced clustering techniques

Quantzig’s customer segmentation models employ sophisticated data clustering techniques to classify customers into diverse groups. By classifying customers based on their specific business objectives, our portfolio of customer segmentation analytics solutions helps businesses achieve far more accurate insights regarding customer preferences and help develop forward-looking perspectives. The combination of a machine learning-based dynamic customer segmentation process combined with our domain-specific expertise results in an unparalleled degree of customer-centricity and unique value propositions.

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Homogenous
Customer Groups

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Target
Market Insights

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Improved
Customer Experiences

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Impactful
Marketing Strategies

Leverage actionable insights based on customer data to drive profit by targeting right customer segments with right tactics

Using a multi-dimensional approach to customer segmentation analytics, companies can better target their customers by understanding of customer’s behaviors, needs, and value.

Segmenting the customer base into homogenous groups not only helps understand the customer preferences but also make marketing, product development, and customer service more effective and value-driven. Quantzig’s portfolio of advanced customer segmentation analytics solutions empowers businesses to build customized strategies to address customer related issues and design strategies in the most effective way.

Quantzig’s Customer Segmentation Analytics Capabilities

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    Customer Behavioral Segmentation

    Behavioural segmentation groups customers based on specific behavioural patterns they display while making purchasing decisions. Each segment represents a unique set of characteristics based on the stages of the customer journey. Businesses that aspire to sustain a winning edge over their peers must leverage customer segmentation analytics to better understand their customers. Through our customer segmentation models, we aim to help businesses identify unique customer personas, their needs and expectations which can in turn be leveraged to influence customer’s purchase decisions.

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    Product Affinity Segmentation

    Our product affinity segmentation solutions can help you improve your cross selling and upselling opportunities by identifying customers with similar purchase patterns with regards to the products they buy. You can identify high-performing, profitable product categories and understand the degree of alignment between the needs of the customers and your offerings. You can leverage this segmentation to target a few of the segments selectively with customized special offers and promotions in product classes that uniquely appeal to the segment members.

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    Customer Acquisition Techniques

    Key to developing strong customer acquisition strategy is to understand the customer’s journey and identify how different touchpoints are impacting the customer’s purchase behaviour. Quantzig data integration capability helps get end to end visibility into customer’s journey and advanced customer segmentation models help identify the right opportunities in their niche market as well as next best action that result in sales.

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    Demographic Segmentation

    Is your target market broken down by variables such as age, gender, family size, income, occupation, education, as well as religion, race, and nationality? Well, if your answer is no, then you must not be leveraging the demographic segmentation strategy. Quantzig offers demographic segmentation solutions that can help you better serve the needs of your customers by grouping them according to their characteristics. It can also help you forecast the impact of a change in market strategy or launch of a new product/service that is closely related to customer’s demographic biases.

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    Geographic Segmentation

    Geographical segmentation is key to optimizing your online as well as offline marketing by matching your products or services to preferences of customers across different cities, regions, or countries,. With the help of our geographic segmentation solutions, we help companies better understand the location-based attributes and biases. This, in turn, helps our clients identify whitespaces as well as focus and realign their marketing efforts in the area of interest thereby optimizing overall spend.

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    Psychographic Segmentation

    Psychographic segmentation is a form of customer segmentation model that helps to group previous, current or prospective customers by their shared personality beliefs, traits, values, attitudes, interests, lifestyles, and other factors. Psychographic segmentation can help differentiate customers based on their response to your offerings and messaging. Insights from Quantzig’s psychographic segmentation can help you design a powerful strategy to market the same product to individuals who otherwise seem very heterogeneous.

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    Campaign Test Design

    Designing any type of marketing campaign is a multi-step process: conceptualize, design, build, test, review, and roll-out. For marketers it is important to test a campaign before it reaches the masses. Quantzig offers campaign test design solutions that can help you to edit, revise, and fix elements of your campaign and simulate potential impacts the changes can have. Optimizing your marketing strategies with the help of Quantzig’s solution will allow your business to meet campaign goals, whether you’re looking to boost sales on an e-commerce site, increase engagement on your social media channels or achieve some other business objectives.

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    Targeted List Selection

    With plethora of products to sell and multiple channels to market them, it is very easy to get lost in the complexity of targeting eco system. Quantzig’s value-based customer segmentation analytics solutions empower businesses to understand their customers better thereby helping them identify the right customers to target through the right channels. This helps organizations improve customer engagement through smart marketing programs thereby optimizing spend and improving RoI.

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    Profitability Modeling (Customer Profitability Analysis)

    Analysing and projecting your profitability levels through various customers doesn’t have to be a time-consuming task. Quantzig’s cutting-edge profitability modelling solutions can evaluate customer level profitability that can help you design different targeted actions and strategies against different profitability segments. With our help, you will be armed with valuable information needed to make successful managerial decision to improve overall organizational profitability quickly and effortlessly.

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    Omnichannel and multichannel marketing

    Despite how easy it is to broadcast on all channels and have a multichannel presence, tracking the growth of a business is extremely difficult. Quantzig’s omnichannel and multichannel marketing solutions provide businesses with the ability to deliver a seamless and consistent experience across channels, while factoring in customer’s channel preference and different devices that consumers are using to interact with your business. With our omnichannel and multichannel marketing solutions, businesses can improve branding and designing strategies and understand the customer’s journey through various touchpoints better.

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    Response Modeling

    In today’s world, where complex customer datasets are rapidly growing, customer segmentation analytics techniques that leverage data mining, and response modelling are increasingly becoming crucial from a business perspective. With multiple tactics targeting the customer is has become increasingly important to understand the response sensitivities of customers to individual tactics, order of exposure and both combined. At Quantzig, we understand the difference a robust response modelling approach can bring to your business. Our solutions help you identify the right tactic, order and frequency to target the customers to maximize returns.

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