To gain a front-line advantage in today’s complex business scenario, companies are re-imagining marketing and finding unique ways to reach out to their customers, both current and prospective, and increase brand loyalty and profitability. But evaluating the success of marketing activities is not always easy. This is done by leveraging marketing analytics that helps companies look for patterns, trends, and insights in their marketing data to understand the returns on their marketing activities and create better marketing strategies that enhance marketing performance and ROI.
Our marketing analytics solutions are customizable and cater to all clients with unique needs and different levels of data dependencies. Our comprehensive portfolio of marketing analytics solutions offers a holistic view of marketing spends by integrating data from different marketing channels and enable our customers to increase efficiency and realize better returns on their marketing spends. Our solutions also enable our clients to optimize campaign planning and implementation, effectively use multi-channel and omni-channel marketing, increase conversions, and drive maximum brand loyalty and returns.
Marketing Mix Modeling
Marketing mix modeling makes use of statistical and analytical tools to quantify the impact of their past marketing decisions to predict future sales impact for different marketing spend scenarios. Businesses use these insights to improve their future marketing strategy, budget allocation, sales/conversion forecasts, and drive MROI.
Our marketing mix modeling solutions do more than simply allowing you to simulate different marketing scenarios. We make use of integrated artificial intelligence (AI) and powerful statistical techniques to recommend the optimum marketing mix, designed to give you optimal MROI and conversions. Our solutions also enable you to gain accurate insights on the ROI of your marketing efforts, understand the impact of changing your marketing strategies, and measure the effectiveness of various marketing channels with multi-channel performance metrics.
Campaign and Promotion Analytics
Marketing campaigns come in various shapes and sizes – social media campaigns, email campaigns, paid campaigns, and more. In order to understand budget allocation for each campaign and the strategy to implement for maximum returns, businesses need to make use of campaign analytics.
Quantzig’s advanced marketing campaign and promotion analytics solutions enable businesses to systematically analyze their campaign success metrics and optimize them. Our solutions leverage analytics at strategic points in the marketing campaign value chain, from planning and budgeting to evaluation of campaign success, which helps businesses create better predictions and faster learning curves, and effectively allocate marketing budgets, and reduce customer acquisition costs.
Conversion of a potential customer does not simply happen because of one advertisement or one email, there are various touchpoints that come into play. Marketing attribution enables companies to assign credit to these touchpoints in the customer journey – when and how various marketing channels contribute to the conversion.
Quantzig’s advanced multi-channel attribution modeling solutions enable you to analyze the path to conversion, gauge the success of each marketing channel, derive channels that drive the most conversions, and allocate budgets accordingly.
As product commoditization and standardization of services continue to fuel the radical shift towards an analytics-driven culture— marketing spend is poised to continue its unprecedented rise. Most businesses haven’t figured out the best way to get the maximum benefit from their marketing activities, but they must do so by leveraging marketing analytics solutions that help increase their marketing effectiveness and efficiency and realize better returns on their marketing spend.
Our marketing analytics solutions can help you reduce maverick spend on marketing campaigns, identify relevant marketing channels, generate more qualified leads, improve the efficiency of marketing strategies, and drive conversions and MROI.
Optimze marketing campaigns and make better decisions to improve MROI, get a holistic view of the effectiveness and efficiency of marketing spends, identify the right marketing mix for your brand.
Request a free proposal to identify inefficiencies and opportunities in your marketing activities and drive higher conversions with sound insights with the help of Quantzig’s advanced marketing analytics solutions.
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