Campaign Analytics

Personalize campaigns across all online and offline channels with our comprehensive portfolio of campaign analytics solutions

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Deliver a compelling customer experience by simplifying campaign management

In today’s complex business environment campaign analytics acts as an instrumental tool that offers unparalleled visibility into the behavioral attributes that impact campaign interactions. Whether you’re focused on monitoring clicks, conversions, or KPI, Quantzig’s campaign analytics solutions can help you analyze audience behavior using key metrics that define campaign success.

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Campaign
Data

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Advanced Analytics
Models

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Personalized
Campaigns

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Improved Marketing
Effectiveness

Leverage analytics to increase your campaign productivity and reduce time to market

At Quantzig, we understand that no two conversion funnels are identical. Which is why we've developed a comprehensive portfolio of campaign analytics solutions that are flexible enough to track, report, and optimize campaigns and audience targeting at every step, irrespective of whether you have a single path to purchase, or you have dozens of varying length and complexity. Through our campaign analytics solutions and recommendations, we help our clients to refine their audience targets and increase the efficiency of their marketing campaigns.

Quantzig’s Campaign Analytics Capabilities

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    Campaign Planning & Scheduling Optimization

    Customized data-driven campaign analytics solutions combined with our analytical prowess and the ability to think strategically helps businesses to optimize their campaigns to drive growth and maximize campaign effectiveness.

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    Campaign Creative Optimization

    Our end-to-end campaign analytics solutions incorporate the development of insights across the entire value chain from campaign design, audience and channel selection, timing, and ongoing post-campaign performance evaluation to help businesses make creative optimization an integral part of their digital campaigns.

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    Campaign Message Optimization

    Our portfolio of campaign analytics solutions leverages machine learning algorithms and prediction modeling techniques to improve campaign response rates by making precise recommendations on the marketing channels.

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    Campaign Performance and ROI Reporting

    With detailed campaign performance insights and ROI reporting solutions, business leaders can optimize marketing campaigns to drive significant improvements in campaign results, attribute campaign activities to broader organizational goals, and showcase marketing ROI.

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    Halo Analysis

    Halo analysis impacts every aspect of business growth and success, and marketing campaigns are no exception. Leveraging our campaign analytics solutions can help you analyze the interconnections between campaign success and factors such as brand strength and brand loyalty that contribute to brand equity.

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    Programmatic Keyword and Slot Optimization

    Our approach to keyword and slot optimization revolves around offering a detailed framework that automatically extracts and suggests bidding keywords for online advertising campaigns as well as optimizes the campaign slots.

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