Marketing Campaign Analytics
Plan, budget, and personalize marketing campaigns across all online and offline channels, evaluate campaign success, increase campaign productivity, optimize marketing spends, and reduce customer acquisition costs.
Marketing campaigns and promotions are of strategic importance for businesses globally to drive conversions, revenues, and incremental sales, and maximize MROI. However, gaining the desired output from marketing campaigns has traditionally been a challenge. Additionally, companies are constantly challenged by dynamic consumer behaviors and the ongoing need to position customized communications as an essential ingredient of business interactions. Hence, delivering meaningful messages in the short window of opportunity that the customers provide when interacting with the organization has become crucial to marketing success.
Through its innovative solutions, Quantzig helps businesses tackle these challenges by focusing exclusively on effective and efficient campaign planning, managing, and optimization. Our marketing campaign analytics solutions help you extract more value from every campaign by leveraging analytics at all the strategic points throughout the campaign value chain. We leverage advanced machine learning algorithms and prediction modeling techniques to build targeted promotional campaigns that provide intelligent interactions with customers in real-time, analyze responses, and make precise recommendations across all marketing channels.
Core Capabilities
Campaign Planning and Scheduling Optimization
As businesses seek to respond rapidly to changing customer needs and connect with their target audiences over various channels, marketing campaign planning cycles continue to get shorter. Hence, there is a pressing need to address market needs and plan your campaigns accordingly. Our innovative solutions leverage advanced analytics and strategic thinking to enabled businesses to plan and optimize their marketing campaigns to optimize their performance.
Once a campaign is planned, campaign scheduling optimization plays a significant role in ensuring its success. Without scheduling optimization, the campaign’s impact decreases multifold, leading to a potential loss in conversion and revenue. At Quantzig, we analyze your potential customer’s previous engagement and buying pattern to provide you with intelligent insights that enable you to optimize your campaign scheduling to increase your conversions, sales, and MROI.
Campaign Performance Tracking and Optimization
Gathering real-time, configurable insights on marketing campaign performances across all channels, including digital, mobile, traditional, and emerging platforms, require analytical thinking and advanced data management frameworks. Our ability to think strategically enables businesses to reach coveted audiences, measure brand lift, and understand the real impact of their marketing campaigns.
Low campaign response rates and dynamic customer behavior have been a major challenge for marketers across sectors. Our marketing campaign analytics solutions enable you to serve the right message at the right time using the right channel to the right customer, thus optimizing campaign performance.
Due to the shortcomings in processes, technology, and analytics capabilities, businesses generally find it challenging to calculate MROI in ways that will enable them to justify marketing spends. Our marketing campaign analytics solutions would allow businesses to obtain detailed campaign performance insights and track ROI. This helps in optimizing marketing campaigns to drive measurable improvements in campaign results, align campaigns with broader organizational goals, cut down on unnecessary costs, and drive marketing ROI.
Campaign Messaging Optimization
Companies need to maintain consistency across the entire conversion path when reaching out to the potential customer, right from seeing the first display add to appearing on their landing page. It is imperative to keep the tone of voice, colors, messaging, writing style, and other creative and visual cues consistent throughout the journey. Creating brand consistency and familiarity across all marketing activities ensures potential customers follow the path to conversion, builds awareness, develops trust, and drives customer loyalty. Quantzig’s advanced marketing campaign analytics solutions study the messaging from past campaigns and derive the level of consistency present, and suggest messaging optimizations to ensure brand consistency throughout.
For online campaigns, a robust keyword strategy is essential to develop a winning marketing campaign. High-performing, relevant keywords that drive relevant traffic to the business can make all the difference across campaigns. Our advanced marketing campaign analytics solutions offer a detailed framework that automatically extracts and suggests winning keywords for online campaigns that will keep your traffic relevant and save money.
Organizations spend an average of 10% of their annual revenues on marketing. Hence, gauging the effectiveness and success of their campaigns and promotions becomes crucial from a business perspective. Quantzig offers holistic, insight-driven, closed-loop campaign analytics solutions that enable businesses to achieve performance breakthroughs and become more accountable and customer-centric in strategizing and implementing their marketing campaigns.
Our cutting-edge campaign analytics solutions empower clients to acquire more profitable customers, cross-sell and up-sell more effectively, retain valuable customers, and drive superior marketing return on investment.
Request a free proposal to learn how our campaign and promotions analytics solutions can help you seamlessly integrate data, monitor campaigns, gauge success, and take corrective steps to get the most out of your marketing spend.
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