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Marketing Mix Modeling

Customized analytics solutions to improve your sales performance & maximize marketing return on investment (MROI)

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Assess the incremental value of all your online and offline marketing investments with marketing mix modeling solutions

Millennial marketers are using a wider array of marketing tools and channels to reach their customers and spearhead innovations in today’s complex business environment. The big challenge revolves around identifying the marketing activities that drive revenue and maximize impact. Quantzig’s advanced portfolio of marketing mix modeling solutions enables businesses to gauge the effectiveness of their marketing investments, to see what’s working and then optimize the marketing spend accordingly.

Our marketing mix modeling solutions leverage advanced data analysis techniques that deconstruct data and quantify the performance of each element in the marketing mix. What sets us apart is that we go a step ahead to help our clients address their issues at a more granular level and devise customized marketing mix models to rectify issues and drive incremental business value.

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Advanced
Analytics

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Marketing Mix
Models

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Optimized Marketing
Budget

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Improved Marketing
Effectiveness

Quantify marketing performance and distribute funds more analytically to increase ROI

With our advanced marketing mix modeling solutions and unmatched access to granular data inputs, you will gain a holistic understanding of what’s driving sales along with a glimpse into factors that adversely impact MROI. Our marketing mix models are designed to precisely gauge the efficiency and ROI of marketing spend across channels, business units, products, and markets. Which implies that leveraging our marketing mix modeling expertise and analytics models put you in a better position to analyze and quantify the performance of your marketing channels in term of MRoI and incremental sales.

Quantzig’s Marketing Mix Modeling Capabilities

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    Channel and Campaign RoI Analysis

    Quantzig’s channel and campaign analysis solutions offer a holistic, closed-loop solution that enables marketers to achieve performance breakthroughs and become more flexible and customer-centric.

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    ROI Simulations

    Our unique approach to marketing mix modeling helps businesses to optimize their marketing activities to ensure that all your campaigns drive the highest ROI as possible.

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    Synergy Analysis

    Through our synergy analysis solutions, we help businesses to understand collaboration trends and patterns to maximize revenue. It also empowers them to make fact-based decisions on marketing investments, while contributing to MRoI and providing key insights to stakeholders.

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    Marketing Spend Optimization

    Our approach to marketing spend optimization leverages advanced econometric models that help determine the performance and revenue generated from your marketing activities. It also plays a key role in budget allocations by pinpointing the level of marketing activity required to maximize your sales and minimize costs.

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    Halo Impact Analysis

    A halo effect generally occurs when a company finds marketing success due to its association with a successful company, product or other recognizable elements. Halo impact analysis helps businesses to save marketing dollars by using previous momentum or marketing success to reach the end-users.

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    Base Demand Analysis

    Quantzig’s comprehensive suite of marketing mix modeling solutions offers actionable business insights to improve revenue through product innovations. Our marketing mix modeling expertise also turns out to be crucial in accelerating transformations by helping businesses to analyze the demand for their offerings.

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    Competitor Impact Analysis

    Knowing who your competitors are and what they specialize in can help you make insightful decisions when it comes to product development. We offer advanced marketing mix modeling solutions that help businesses to exploit the strengths and weaknesses of their competitors to improve their processes and gain a leading edge.

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    Pull Forward Analysis

    Though the results of the marketing campaigns are not certain until product launch, businesses can save millions in marketing dollars using the insights obtained from pull forward analysis. Our pull forward analysis solutions revolve around helping companies to generate demand for a product prior launch.

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    Cannibalization Analysis

    Leverage our marketing mix modeling solutions to learn how cannibalization analysis can help identify the root causes for the reduction in sales volume, sales revenue, and market share of one product as a result of the introduction of a new product.

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