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One of the primary reasons behind the inability of trade promotions to drive expected ROI’s revolves around the fact that even well-established organizations lack the necessary capabilities and basic analytics expertise required to track and monitor their trade promotions.
Quantzig’s advanced trade spend analysis solutions offer actionable insights using which businesses can plan their marketing budget and resource allocation strategies to optimize trade spend. We also offer data-backed recommendations and accurate forecasts that help you drive profitability.
We adopt a constraint-based modeling approach that helps businesses to arrive at the right conclusions by integrating spend data, POS consumption patterns, and shipment information. Leveraging insight-driven decisions can also aid budget allocation, campaign planning, and resource allocation. A holistic approach not only offers a granular view of trade spend effectiveness but also helps differentiate SKU’s based on their performance and allocate future spend more efficiently.
Businesses must deploy a robust baseline analysis process that helps maintain an accurate baseline and monitor anomalies in datasets that contaminate baseline integrity. Anomalies in datasets, if left undetected, can not only result in the erroneous post-promotion analysis but also interfere with plans. We help businesses conduct a detailed analysis of revenue obtained through sales to determine their overall performance.
Bridging the gap prevailing between retailers and suppliers/manufacturers requires the implementation of a closed-loop system that models the impact of trade spend before the spending occurs. Quantzig’s trade spend analysis solutions offer comprehensive insights on trade spend - those which help businesses to drive significant improvements in their strategies through the use of advanced analytics dashboards.
We understand that promotions are expensive and that it's crucial for business leaders to understand the overall performance to achieve their business goals. Our trade spend analysis solutions leverage sophisticated qualitative and quantitative techniques that help gauge the impact of all elements affecting your promotion strategies. It also empowers businesses to look beyond the immediate sales impact and analyze long-term implications on – price variance, promotion effectiveness, and future cannibalization.
We offer advanced promotional compliance tracking and trade spend analysis solutions that help businesses to drive significant improvements in compliance tracking and analysis through the use of advanced technologies and innovative analytical tools that capture data from several ERP systems to gauge deviations and identify the root cause for non-compliance.
Our trade spend analysis solutions are tailored to help businesses get the most out of their trade spending by optimizing trade promotions and the associated investments.