Social media has completely transformed the way people interact with each other, but it’s had an equally significant impact on businesses as well. There are now billions of unsolicited posts directly from consumers that brands, agencies, and other organizations can use to better understand their target customer, industry landscape or brand perception. In light of all this data, we come to a natural question: How can marketers, strategists, executives, and analysts make sense of it all? What tools and resources are there out there to help? Through our social media analytics solutions, we offer our clients the opportunity to listen, monitor, and look in-depth at these conversations and understand what people are saying online to make better-informed decisions.
Unlike traditional systems, our social media analytics solutions are designed to help you extract maximum insights from unsolicited conversations without the added bias of direct contact. By listening and understanding from an outside perspective without trying to be part of the conversation, you get a more objective perspective. At Quantzig, we understand that social media analytics can be daunting for those entering the field. The scope and volume of data from social platforms may seem too large and complex. But, with the right tools, it can provide key insights and inform crucial business decisions.
Sentiment analysis is being widely used in product benchmarking, market intelligence, and marketing. Our social media analytics solutions leverage NLP, statistics, and machine learning methods to extract, identify, and categorize the sentiments of customers.
In recent years, topic models that originated from the field of natural language processing have been receiving much attention because of their interpretability. Topic models provide a simple way to analyze large volumes of unlabeled text helping businesses to analyze user intentions and demands.
User reviews and rating analysis act as an instrumental tool in driving the right behavior and influencing marketing decisions. Our team of social media analytics experts, domain specialists and data scientists can help you analyze user review and better understand their preferences.
Quantzig’s social media analytics solutions applies natural language processing, text analytics, and computational linguistics to identify and extract subjective information from various types of content.
Analyzing unstructured data and converting it into a more structured dataset helps gain deeper insights into customer sentiments. Our social media analytics solutions are developed using a unique combination of automated linguistic and statistical techniques to yield the most reliable results for each stage of the text analysis process.
The creation of a word cloud helps identify and track the frequency of particular words based on their usage. Though only one dimension of the information is usually represented, the font size is usually proportional to the word frequency, which means that the larger a word is in the cloud, the more frequent the word is in the document.
Leverage the power of AI-driven algorithms and flexible data models to promote and filter product recommendations throughout the customer journey. Our social media analytics solutions can help you drive significant improvements through significant improvements in product/offer recommendations.
It’s crucial to ensure you focus on the right people by tracking and analyzing the activities of your influencers. Our social media analytics solutions are designed to help you build, measure, and manage your influencer programs through real-time tracking of brand mentions, engagements, and customer interactions.
With the troves of information available today businesses might find it challenging to identify and filter out the qualified leads. Quantzig’s lead mining solutions are designed to help you reach out to your clients faster by analyzing user data to generate qualified leads and maximize sales.