What is Social Listening?
Social listening is the process that helps to perform a detailed analysis of conversations and trends happening not just around your brand, but around your industry as a whole. By leveraging these insights businesses can significantly improve their decision-making capabilities and can enhance their engagement rates. Today it wouldn’t be wrong to say that the sales funnel is the holy grail of marketing metaphors. If you dream of setting up a successful business, a road map describing how you would pitch your products or services to consumers is extremely important. Social media platforms are one of the best options to bring in strangers into your sales funnel, with other strategies kicking in afterward. Also, social listening can help businesses to discover what their current and potential customers feel about their brand and what they are interested in. The catch here lies in turning this information into specific marketing strategies that will help businesses target potential customer groups.
Our social media analytics solutions can help you address your customer needs and respond to them effectively in real-time. Request a free proposal now to gain in-depth insights into our web and social media analytics solutions.
Benefits of Social Listening
Improves Customer Experience
Social media is not always the platform that is solely used to contact the brand itself, sometimes it is just a rant or side note dedicate to something entirely different. By using this opportunity businesses can improve customer experience through social listening and discover and respond to such comments on social channels.
Our analytics experts help companies to develop an understanding of KPIs, select measurement tools, analyze reports to enhance performance, and create tests to improve social media messages. Get in touch with them right away!
Keep an Eye on the Competition
You’re probably following your competitors on social channels to keep track of what their up to unaware of the fact that social listening is the secret key that’ll help you gain access to the bigger picture. Analyzing market conditions from a competitor’s viewpoint can help businesses to analyze the key metrics to success while avoiding misconceptions.
Market your Products Through Industry Influencers
Most of the social media listening tools used today offer a new feature called ‘social influencer’ using which brands can identify people who are already interested in their brand and offer free products or an early trial, while also tracking buzzwords relevant to the product or industry.
By leveraging our advanced analytics solutions, you can keep a track of the opinions of your followers and proactively resolve customer issues. Request a FREE demo below to know more.